Denim is not only a fabric but also a timeless fashion trend that has shown up in many different forms for centuries.

While cut, fit and style of denim may change, denim itself is not going anywhere. Denim is the one fabric that has consistently been in style for centuries.

  • 60's denim trends were all about flare. Flared jeans and flared sleeves were all the craze!

  • In the 70's jeans got wider and wider, going full on bell bottom.

  • 80's was the intro to acid wash everything. Pairing an acid wash denim jacket and jeans was a closet staple for the time.

  • The 90's was the ultimate time of what we now call "Mom Jeans". Fashion nearly always comes back!

  • Classic denim Jackets and Capri's were a hit in the 2000's. This is also the time Britney and Justin wore their iconic "Canadian Tuxedo" to American Music Awards. This led to denim on denim being a go-to look.

  • 2010 was the era of skinny jeans and skinny denim in general. The tighter and more rips that can be added- the better!

  • Last but not least is the 2020's, we have strayed away from skinny jeans and leaned towards stealing our parents vintage jackets and jeans from back in the day. We have traded our skinny jeans for a loose fit.

  • 60's denim trends were all about flare. Flared jeans and flared sleeves were all the craze!

  • In the 70's jeans got wider and wider, going full on bell bottom.

  • 80's was the intro to acid wash everything. Pairing an acid wash denim jacket and jeans was a closet staple for the time.

  • The 90's was the ultimate time of what we now call "Mom Jeans". Fashion nearly always comes back!

  • Classic denim Jackets and Capri's were a hit in the 2000's. This is also the time Britney and Justin wore their iconic "Canadian Tuxedo" to American Music Awards. This led to denim on denim being a go-to look.

  • 2010 was the era of skinny jeans and skinny denim in general. The tighter and more rips that can be added- the better!

  • Last but not least is the 2020's, we have strayed away from skinny jeans and leaned towards stealing our parents vintage jackets and jeans from back in the day. We have traded our skinny jeans for a loose fit.

There are so many ways to wear this versatile fabric and it's also a game day classic. Our favorite new trend for denim is wearing denim tops or even going full out with a Canadian tuxedo.

Denim is the iconic American staple, and you can never have too much of it. Lately we've been loving wide leg jeans paired with simple white tanks–especially on game day.

Shop the Denim x College Game Day Trend here
Shop the Denim x College Game Day Trend here

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